Monday, May 21, 2007

How to build a press kit for an actor in the CANNES film festival

How to build a press kit for an actor in CANNES film festival

You’re on your way to a film festival. Be prepared with ammunition for the press to devour. Have your press kit packed with Rob Tencer’s recommended press kit.

If you’re on your way to your first film festival, or if you are making a habit of attending as the lead actor, supporting actor, director or producer, you should have your press kit ready in anticipation of press.

The first thing to understand is that the film you’re in has hired a publicist. The reality is that this publicist is not concerned with your career. They have an entirely different goal, which is to help the filmmakers sell the film, and recoup the cost to the investors.

There is no guarantee that your film at the film festival will further your career, even if you are the star. Hiring a personal publicist like Rob Tencer is your first step to getting the press you not only deserve, but the press necessary to further your career. Even if you built a press kit on your own, how would you get it into the hands that could help you most? Why would you give it to the film publicist if you were not their priority? By the end of the festival, or after your film was shown for the last time, what do you have to show for it? What if the film was not bought or released until years after the festival? Would you’re big break be wasted?

If you were to hire a publicity specialist like Rob Tencer, you could be assured that someone was working for you aggressively to garner as much press as possible.

Timing is very important, and if you wait to long, the press will not be interested in you or the film after it has been shown. You need to start working on your career as soon as you begin your work on the film.

Get the cast photo
There is an agreement in your film’s contract that any photos shot by the film’s photographer, are not for the use by cast members without permission. This permission is seldom given without a full review. Don’t let this happen to you. Make sure you get the contact information of the film photographer. You will need it to build your press kit. Also, get cast photos and if you are not the lead, make sure you get a photo of you and all lead actors. The more candid and not fan-like, the better.

The importance of photo’s and video clips from your film might be more important than
anything else in your press kit, besides your name.

Your name
How do you pronounce your name? How do you spell your name? What name are you going to give? What name is in the credits of the film? Changing your name to many times will make it difficult to look you up on IMDB or various search engines searfches about you. If you were Billy, and now you are Bill or William, from now on you must keep that name. If you were Kat or Kathy, and now you are Katherine, that is the name you should stick with.

Your bio
What else have you done as an actor, which you want the press to know about? If there is anything you want to bury, make sure it is not in your bio.

Press clips
Has anyone ever given you a good review? If yes, it should be in your press kit.
Has anyone hated your work, and wrote how they feel about you? If yes, it should not be in your press kit.

Film Bio
Describe the movie or cut and paste from the film press kit. Place your name above all others in the film, even if you have a smaller part.

Electronic press kit and website
The cost might be cheaper to place everything on a CD and call it an electronic press kit. The cost would even be cheaper yet, if you just handed out a business card with your web address for clips and electronic press kit.

Why your press kit is a waste without the proper handling
A piece of paper that to you is the most important piece of paper in the world will be useless without getting it to the right people.

It does not matter if its at Tribeca, Toronto, Caan, Hollywood, Venice, Monaco, or any film festival in the world. This is your one opportunity to take center stage. Why let it pass? Do something about it, while you can.

Rob Tencer equalizes the playing field by creating a buzz for the unknown and overlooked actor. Most films with a wide release, count on heavily paid actors like Shia LaBeouf, Will Ferrell, Halle Berry, Ice Cube, Kate Blanchett, Robert DeNiro, Jennifer Aniston, Jake Gyllenhaal, Courtney Cox, Scarlett Johanson, Ben Affleck, Matt Damon, America Ferrera, Jim Carrey, Tim Allen, Orlando Bloom, Johnny Depp, Tom Cruise, Naomi Watts, Rose McGowan, Rosario Dawson, Anne Hathaway, Eva Longoria, Penelope Cruz, Uma Thurman, LL Cool J, Charlize Theron, Jessica Simpson, Emma Roberts, Julia Roberts, Tyler Perry, Emile Hirsch, Christina Ricci, Lindsay Lohan, Kate Hudson, Owen Wilson, Hellen Mirren, Jennifer Hudson, Eddie Murphy, Gwyneth Paltrow, Sandra Bullock, Drew Barrymore, Tom Hanks, Hayden Panettiere, Reese Witherspoon, John Heder, Mark Walhberg, Jeremy Piven, Adam Sandler, Terrance Howard, Keira Knightley, Nicolas Cage, Heath Ledger, Angelina Jolie, Brad Pitt, George Clooney, Will Smith, Hillary Swank, Katherine Heigl, Jennifer Lopez, Beyonce or singers making transitions into film like Gwen Stefani, Justin Timberlake or even models who transitioned like Molly Simms, Rebecca Romijn to help draw an audience and to sell movie tickets.

A film has a better chance of making money when they have a big star attached to it. The big actors contract usually requires them to do press for the films. This is the only guarantee for any actor to receive any press for a film.

There is now relief for the actors of low budget movies that’s film does not have the budget for press for its film stars.

There is a publicist who specializes in creating a buzz for his clients no matter what role you play in the movie, from the star, supporting cast to an extra with just a couple lines.

The publicist is Rob Tencer, who creates the buzz through his writing, creating photo shoots that make the actors stand out, and press opportunities from setting up media interviews to being at red carpet loaded with press events. Visit Rob Tencer’s web site which is loaded with help for actors trying to become more respected and more noticed.

Rob Tencer is available for your film festival project that is in need of press. You can find out more about Rob Tencer at his website or you can reach him at or via phone 248-808-2270

Keywords: film,festival,celebrities,stars,press,publicity,publicist,movies,movie,glamour,perks,press-kit

Find out more about the Author of this blog at his website Rob Tencer pr.

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