Thursday, September 17, 2009

kanye west publicity stunt proves rob tencer pr theatrics still garner world wide press

Kanye west publicity stunt, masterminded by MTV to make their awards shows relevant around the world, worked like a charm. Not only is MTV back on the map, but everyone that was part of the publicity stunt has also been the most talked about around the world. Can you deny the popularity and interest of Kanye West, Taylor Swift, Beyonce and even Pink has figured into the mix, with her twitters and post interviews.

In my article for, I dissected how MTV pulled off the stunt, and how they used the red carpet press line for their own benefit. Usually an event promoter relies on the back wall of the press line for branding and sponsorship, which is seen in every photo and interview.
Rob Tencer PR has always coached his socialite and celebrity clients that the red carpet is far more important than the actual event, or to set up an entrance for gaining the focus of media and everyone invited. My books available at posts on and this website are proof that I have been teaching these techniques for years.

While women can use hand bags, and fashion for garnering attention, men must be more creative such as, walking with limps, talking funny or quietly, facial expressions and the use of male props. While rappers used chalices and grills and people like Mr. T used gold chains and Mohawks, drinking from a bottle of cognac works just as well, to get the point across that I will be out of control inside the event.

Black man attacks little white girl, center stage appears unrehearsed and spontaneous. The question is what is the purpose of this kind of publicity stunt?

  • To increase MTV viewers for years to come
  • To increase popularity for Kanye West, Taylor Swift, Beyonce and Pink
The backup for Pink, which she did not end up needing was a cirque DE Sollie performance and a grand entrance on a New York Fire Engine.

creating a bad guy persona makes a person wildly more popular than as a good guy. The great Andy Kaufman learned this technique early in his life, and so did every other famous wrestler. Being the bad guy, fills arenas, creates audience interaction and makes them stand from their seats, chanting of boo's is like music to their ears. While the person who created the bad guy image, with help from the promoter and others who played victim must be a strong character. To go through the abuse and hatred that he or she will have caused might drive a weak person to drug addiction and alcoholism or if they become to weak from the pressure, they might commit suicide.

I hope Kanye West is strong enough to carry out his hoax as a bad guy, and that MTV acts as the safety net to catch him when he falls, otherwise we will be honoring his work posthumously.

Rob Tencer

Sunday, September 13, 2009

Gossip girl photography from Chicago of all places

private school girls of the Upper East Side

Private School Girls of the Upper East Side, or a photographer from Chicago's interpretation?

It all started about 3 years ago, when rob tencer created a blog for helping young people become famous (at no charge). A young photographer Stephanie Graham, saw the blog, wanted to become famous, and wrote rob an email asking for help. At some point, Stephanie became a professional photographer, and rob tencer checked out her portfolio and saw the school girl images. He immediately phoned Stephanie with his idea to promote her work.

For about 6 months, 10021 NY Socialites had featured the private school girl photography of Stephanie Graham. We had thought, by giving her above the fold, premium real estate on the 10021 New York Socialite blog, it would have brought much interest her way. Plus, we were giving her the valuable real estate at no charge. The plan was an astounding success, and we were happy to help.

Stephanie Graham, is a photographer from Chicago who did a photo shoot of private school girls, who in our eyes are very similar to the private school girls of Gossip Girl and the UES.

With imagination, it could be girls from any private school, getting in trouble and acting bad. It was the skill of Stephanie Graham to bring the school girl stories to life through her images.

Here are some other photos from the private school girl photo shoot, by Stephanie Graham.
private school girls of the upper east side (photo 1)

private school girls of the upper east side (photo 2)

private school girls of the upper east side (photo 3)

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