According to an article in Radar Online by John Cook, TMZ.com became a major player in online gossip when a cameraman for TMZ.com taped the Brandon Davis Lyndsay Lohan Fire Crotch rant.
You can see the article here.
RADAR ONLINEI am neither a fan of the TMZ.com or their very negative TV show on Fox.
When it launched, the site had so little juice in Hollywood that its reporters were reduced to identifying themselves as "calling from Time Warner."
HEIR ABHORRENT In 2006, TMZ caught Brandon Davis' infamous "firecrotch" rant against Lindsay Lohan, and traffic to the website surged (
See TMZ's coverage)
That changed in May 2006, when one of TMZ's videographers caught an apparently loaded Brandon Davis, grandson of oil billionaire Marvin Davis, walking down Sunset Boulevard with Paris Hilton during a night of clubbing. Mugging for the cameras, Davis launched into a two-minute rant about Lohan's pudenda: "Lindsay Lohan is a firecrotch, and she has freckles coming out of her vagina, and her clitoris is seven feet long." The video was viewed more than 2.5 million times, according to TMZ—exposure that put the site on the map and proved there is an enormous audience for shaky handheld video of even the most peripheral players in young Hollywood saying irretrievably obnoxious things.
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